BETFAIR LAUNCHES NEW ANDROID APP

July 13, 2012 at 9:12 am Leave a comment


Continued investment in Android highlights future potential of platform

BETFAIR GROUP PLC (LSE:BET) has today launched a new native Android App that features a completely revamped user experience customised to the Android operating system.

The launch of the latest Betfair Android App highlights its continued commitment to enhancing its mobile offering, and in particular improving the betting experience of customers who use Android devices, the majority of whom currently use Betfair’s web app on their browser rather than the current native App.

Betfair for Android v2.0 builds on the recent intuitive interfaces launched on Betfair’s iPhone and iPad Apps and includes a highly responsive look and feel, a superior visual home screen, Betfair’s ‘Cash Out’ tool, price graphs and market view enhancements.

Betfair’s mobile division continues to grow at a rapid pace. At its Full Year results on Friday 29th June Betfair announced it has 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122%. This activity resulted in £22.7m mobile revenue being generated from £2.2bn worth of bets being traded across mobile devices.

With Android now one of the leading operating systems for smartphones across the globe, today’s launch is a step towards capturing the significant commercial potential of this channel in future.

Commenting on the launch, Raj Vemulapalli, Vice President of Mobile said: “This is another exciting launch for Betfair which again highlights the benefit of our Silicon Valley Development Center, who have worked round the clock to build a product that is very engaging and reflects the needs of our customers and business.

“Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming.”

He added: “This App will build on the already formidable performance of our mobile division, which recorded £22.7m of revenue in FY12 and saw a 122% increase in the number of bets placed. We have already seen the benefits of significant product investment- with our new native iPhone and iPad applications winning industry awards and featuring in wider reviews, like the Sunday Times Top 500 Apps and a ‘Best of British Apps’ report in association with the UK Trade and Industry.”

-Ends-

 

The above Betfair mobile infographic demonstrates the continuing shift away from ‘brick and mortar’ bookmakers to mobile gambling applications amongst regular customers.

For further information, please contact:

 James Midmer

Corporate Communications Executive

Tel:  +44 20 8834 6843

Mob:  +44 (0)7801 133 510

james.midmer@betfair.com

About Betfair: (www.betfair.com)

Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000.

Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy, Denmark and Malta.

 About Betfair Android v2.0

 New Features include:

  • A native, Android standard, and highly-responsive look & feel
  • A superior landing experience that highlights In-Play and Popular markets and provides re-sortable modules for Horse Racing, Football, and Tennis
  • An in-line betting experience within market view that enables the user to see his P&L & What if in real time
  • Live score information for Football and Tennis markets
  • Market Graphs for all markets
  • Market depth and liquidity info (in landscape mode)
  • The ability to bookmark markets for faster access
  • Support for both portrait and landscape throughout the app
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